PROJECT
THINGS
WE FORGET

CHALLENGE:

The brief from 3M was to elevate the stature of Post-it notes from a commodity to something bigger and nobler. Make the brand more relevant and ‘cool and hip’ with members of Gen X and Gen Y.

STRATEGY:

We developed a two-pronged methodology.

1. Guerilla art : Every day, since the launch of the campaign on January 14, 2009, we have drawn and designed a simple and inspirational message on a Post-it note and left it for people to see and pick up in public places all over Singapore.

2. Social media: Pictures of each Post-it note and its placement in public spaces are then uploaded to the website, http://thingsweforget.blogspot.com, for everybody to see. We continuously seed the blog on influential sites and maintain a presence on Facebook, Flickr, Twitter and other leading social media tools.

RESULTS:

Since its launch THINGS WE FORGET has had:
• 770,000 visitors
• 2198 followers on blogger
• 13,000 fans and 700 friends on facebook
• 1500 followers on Twitter
• 700 devotees on stumbleupon
• reviews and features on over 674,000 sites
• review on Singapore’s largest radio station
• review in The New Paper & The Strait Times

VIEW THE BLOG